Ever see the award winning show on AMC, Mad Men? It’s a drama about the lives of Madison Avenue executives during the 1950’s. While the show, like most dramas, focuses on the personal stories of the characters lives in this time capsule – one of the things I find most compelling are the eccentricities of the creative process documented in the show and how they compare to the experiences of branding activities in real-life. I am personally drawn to a deeper understanding of how brands resonate within people and developing inspirational materials that evokes the power of emotion in all of us.

Here at Crocs™, we dedicate significant time to understanding the distinctive qualities that makes our brand tick. All brands live outside of the walls of business and are ultimately defined by YOU - our customers who live, breathe, experience, and talk about our brand with others. Our creative and product teams are constantly out interacting with you to ensure that we are developing products and materials that hit on the Feel Good elements that the collective Crocs™ Community has grown to love; while providing insights on what new innovations we can bring to market to enhance your active lives and versatile use of our footwear. Our global customer base also gives us the unique ability discover a wide assortment of new and fun uses of Crocs™ products and creative interpretations of our brand that we happily get to share with the entire Crocs™ community.

Our latest creative pieces are inspired depictions of Feel Good moments that were shared with us by the Crocs™ Community.

We decided to incorporate Lomography into our creative because its unique nature spoke to us. Wikipedia’s description of Lomography does a much better job explaining why we loved this style of photography and chose it to bring real Proven Feel Good moments to life:

“Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, “happy accidents,”…Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life.”

We think that speaks to exactly how people use our products. So, if a picture tells a thousand words, then these simple images are telling the thousands of stories that we have overheard about how Crocs™ shoes combine to be the active casual part of peoples’ lives.

So, be on the look out for our new creative in popular publications over the next few months including: Men’s Journal, InStyle, Glamour, Oprah and many more.  Feel free to share your stories with us as well. We’re listening and we want to continue to use your Feel Good experiences as the inspiration that fuels the Crocs movement.